When people visit a website, web admins only have a few seconds to entice people to stay. You have as little as 4 seconds to convince them to not hit the backspace and be on their way.
Web design is more than just making your websites look appealing; it is also about extensive usability as well.
That being said, here are some tips and tricks to help web designers create a pretty good looking website whilst also maintaining some functionality as well based on the web development company.
- Use Visual Hierarchy
Some studies suggest that we actually look at websites in an “F” pattern. Basically, what it means is that we consume content from left to right, starting from the first line, then down to the middle, and then a paragraph below that, and then down to the end.
Knowing this, construct your website in a way that follows this specific pattern. If you’ve already established a website before and you feel that your bounce rate is pretty high, implementing this hierarchy will probably decrease your bounce rate by a ton.
- Master the Use of Photoshop
Photoshop is a photo editing tool with an extensive array of options you can choose from to help enhance your images. Turn your boring pictures into something pleasant and wonderful.
Although this program can do that, it requires some time for you to learn it since it is pretty extensive. However, once mastered, you can edit your images before using it on your website and your site visitors will surely stay and take their time since you posted some compelling imagery.
- Utilize Typography and White Space to Your Advantage
Clever use of typefaces to suit different occasions is necessary. For one, using the correct typeface will ensure that your content is legible. Two, using the correct typeface for added aesthetic appeal is pretty good and as it is used creatively and not just for writing articles or written content.
To accentuate your font choice, you must also make clever use of white space. This is the space that is rid of any graphical elements. Although you might initially think this space serves no purpose, it actually does.
You see, having some blank areas on your site would result in people having a little bit of a leeway or some rest time before they look at your other content as well.
- Implement Some Useful Plugins
There are plenty of plugins that add different functions to your website. If you’re using a content management system like WordPress, you can easily turn on any plugin that you choose.
I recommend using two plugins for your site: Codekit and Fitvids. The former is a plugin that allows your site to refresh automatically without the user having to click the refresh button or pressing the F5 key on their keyboard.
The latter is a plugin that allows you to use and embed any video you can find on the internet with relative ease.
- Do A/B Testing
A/B Testing is just a methodology wherein you pit two websites together and choose the best one out of the two. Continually create new website designs and pit it against the one you chose before. If the original works better, then go with it. If the newer one looks nice, then consider using that one instead.